The logo is in a fixed ratio to the payoff, which is used in corporate and marketing communications. The payoff is in 15 pt Minion Regular and is inserted in a blue bar, 13.1 mm in height, with three-sided bleed. The text is centred vertically in the bar.
The white bar in which the logo is inserted is 37.06 mm in height. The space above and below the logo is always the same.
These measurements apply for a logo in 100% size. For other sizes, the payoff and bar are scaled proportionally: the enlargement or reduction of the payoff is the same as that of the logo.
These measurements also apply for the international version of the logo and payoff. For other sizes, the payoff and bar are scaled proportionally.